A win for polar bears in Coke’s most successful campaign ever

Polar bears are disappearing from Coca-Cola cans, but real bears are more likely to stick around, thanks to the wildly successful Arctic Home campaign.

We’ve all seen the pictures of polar bears stranded on sea ice. They’re all too often used as the iconic poster animals of a rapidly changing climate.

Temperatures in the Arctic are rising at least twice as fast as the global average and sea ice cover is diminishing by nearly four per cent per decade. The loss of sea ice affects polar bears' ability to find food.

In just 5 months, Arctic Home raised nearly 2 million dollars for polar bear conservation. In addition to the financial support, millions of people in Canada and the US heard our message about the threats to polar bears and their habitat.

The campaign will run again next year in North America and may expand to other markets.

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Ford launches new electric Mustang and commits to E-vehicles

Stuart Rowley, president of Ford of Europe, said at the time the company's future was "rooted in electrification". Ford announced plans to close six manufacturing plants in Europe by the end of 2020. With $11 billion global investment in electrified vehicles by 2022, and 10+ new electrified vehicles from Ford and Lincoln to be launched by 2021. “We predict by 2021 we will launch self-driving commercial vehicles at scale. “ They recently launched the All-electric Mustang Mach-E, with a 370 mile range on full charge. It can recharge 57 miles of drive in 10 minutes on high power. It will be able to accelerate from 0-60 in under five seconds, competing with the Tesla model X which sits at 4.4 seconds.

CLIMATE CHANGE: Addressing the issue, together with Dell

Climate change is adversely affecting the planet. Successfully addressing the challenges this presents will require global cooperation with a sustained focus on both mitigation as well as adaptation. We believe technology has an important role to play on both these fronts and we support public policies that leverage this connection. It is in the best interests of business and society to address climate change – now. Changes in migration patterns, growing seasons, rising sea levels and the frequency and severity of extreme weather events are just a handful of the issues our planet is already facing. The pace and extent of these changes to our natural systems have far-reaching social, environmental and economic consequences. We believe the time to act is at hand. We need both mitigation and adaptations strategies, and this is not something any one company or government can tackle on its own. Technology has a critical role to play in addressing climate change. We will engage public and pr...

Protecting the planet and creating tomorrow together with Ford

“Ford is proud to be a part of this initiative, as it builds on the early achievement of our aggressive 30 percent per vehicle carbon reduction target,” says Andy Hobbs, Director of Ford’s Environmental Quality Office. “That early achievement reduced the company’s annual footprint by 3.4 million metric tons.” Striving for 100% renewable energy for all manufacturing plants globally by 2035, we have 88 sites with true zero waste to landfill status and 5.5% absolute reduction in global waste sent to landfill in 2018. As our manufacturing process improves, we have ~300 vehicle parts made using renewable resources such as soy, wheat, rice, castor, hibiscus, tree cellulose, jute and coconut, and a 14.5% absolute reduction in water use since 2010. We continue to think sustainably about how we produce our Cars!

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