A win for polar bears in Coke’s most successful campaign ever

Polar bears are disappearing from Coca-Cola cans, but real bears are more likely to stick around, thanks to the wildly successful Arctic Home campaign.

We’ve all seen the pictures of polar bears stranded on sea ice. They’re all too often used as the iconic poster animals of a rapidly changing climate.

Temperatures in the Arctic are rising at least twice as fast as the global average and sea ice cover is diminishing by nearly four per cent per decade. The loss of sea ice affects polar bears' ability to find food.

In just 5 months, Arctic Home raised nearly 2 million dollars for polar bear conservation. In addition to the financial support, millions of people in Canada and the US heard our message about the threats to polar bears and their habitat.

The campaign will run again next year in North America and may expand to other markets.

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Ford launches new electric Mustang and commits to E-vehicles

Stuart Rowley, president of Ford of Europe, said at the time the company's future was "rooted in electrification". Ford announced plans to close six manufacturing plants in Europe by the end of 2020. With $11 billion global investment in electrified vehicles by 2022, and 10+ new electrified vehicles from Ford and Lincoln to be launched by 2021. “We predict by 2021 we will launch self-driving commercial vehicles at scale. “ They recently launched the All-electric Mustang Mach-E, with a 370 mile range on full charge. It can recharge 57 miles of drive in 10 minutes on high power. It will be able to accelerate from 0-60 in under five seconds, competing with the Tesla model X which sits at 4.4 seconds.

Enel and Nestle have expanded their partnership on renewable energy and decarbonisation in Panama.

“In 2010 Nestlé committed itself to reduce greenhouse gas emissions globally by 35% within a decade. In Central America, in 2018, we exceeded this goal by achieving a 59% reduction in our emissions, compared to 2010. These results were achieved thanks to energy efficiency projects launched in our 16 workplaces in the region and through the direct purchase of 10,000 MW of renewable energy to Enel, which is equivalent to reducing our emissions by 2,800 tons of CO2." - Claudia Alvarado, Sustainability Manager of Nestlé Central America Enel Green Power has awarded Nestlé with International Renewable Energy Certificates for its contribution to the development of new, renewable projects and for its progress towards 100% Renewable energy in Panama. The certificates guarantee that the energy supplied to the end-user comes from renewable sources and is recognised by the main global sustainability indexes as a tool that helps meet national and international renewable energy goals.

Levi Strauss and Co is reducing its emissions.

Levi Strauss & Co.’s science-based targets on climate include reducing scope 1 and 2 emissions by 90% in owned and operated facilities by 2025, and by 40% across its entire global supply chain in the same time frame. Across its operations and energy use (scopes 1 and 2), Levi Strauss & Co. achieved 3% emissions reduction from 2016 to 2017, from 56,047 mt in 2016 to 54,588 mt in 2017. Working with the International Finance Corporation, Levi Strauss & Co. piloted the IFC’s Partnership for Cleaner Textiles (PaCT) program and were able to reduce GHG emissions by an average of 19% and save more than US $1 million in operating costs collectively in participating facilities. Levi Strauss & Co. is now working with the IFC to expand the PaCT approach to more than 50 of its top suppliers globally.

Brand Action™ - Energy

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