A win for polar bears in Coke’s most successful campaign ever

Polar bears are disappearing from Coca-Cola cans, but real bears are more likely to stick around, thanks to the wildly successful Arctic Home campaign.

We’ve all seen the pictures of polar bears stranded on sea ice. They’re all too often used as the iconic poster animals of a rapidly changing climate.

Temperatures in the Arctic are rising at least twice as fast as the global average and sea ice cover is diminishing by nearly four per cent per decade. The loss of sea ice affects polar bears' ability to find food.

In just 5 months, Arctic Home raised nearly 2 million dollars for polar bear conservation. In addition to the financial support, millions of people in Canada and the US heard our message about the threats to polar bears and their habitat.

The campaign will run again next year in North America and may expand to other markets.

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